Buddy.
Buddy is a method to tackle bullying from inside schools, working with teachers and reaching the youngest children. I designed the logo, the characters, the colour and type system, a board game and a website that brings all the information together in one place.
- Client
- Academic project
- Location
- Colombia
- Project
- Branding, Illustration, Web design
- Role
- Branding, illustration and art direction
- Year
- 2021
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Logo
Basic but irregular shapes, none the same as the other. Together they form the word, like a puzzle. The idea is that being different makes you unique.
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Colour, type and characters
A palette designed for children and a set of monsters that appear in every piece. Typefaces: Goldplay Alt and Londrina Solid.
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Board game
A game to build bonds between classmates and show that every difference adds to teamwork.
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Website
A website to bring all the project information together in one place and avoid confusion.
MACBA Life.
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