PromoFarma.
Owned visual brand execution for CRM and e-commerce within the marketing team. Designed email campaigns, newsletters, landing pages, banners and social assets in a high-volume e-commerce environment, and worked with CRM, marketing and product teams to translate campaign goals and user needs into creative assets and digital experiences.
- Client
- PromoFarma by DocMorris
- Location
- Barcelona
- Project
- Branding, Web design, Art direction
- Role
- Graphic and Digital Designer | CRM and E-commerce
- Year
- 2022 — 2024
- Website
- promofarma.com/es/about-us ↗
-
Rebrand
Led the visual execution of the digital rebrand and developed identity guidelines, adapting the brand across customer touchpoints.
-
Promotion banners
Banners for the website promotions with the new identity: product, offer tags and a single call to action.
-
Health points
A piece for the Health points rewards programme: it invites people to join for free and explains how points and discounts add up.
-
About Us landing page
A landing page that conveys the brand's values and its commitment to customers' health, with the new DocMorris group identity.
-
Reusable components
Created reusable UI/UX components to support asset production and maintain consistency across channels.
FIATC Salut.
View project ↗