SOPREMA Iberia · 2024 — now

SOPREMA.

SOPREMA makes waterproofing and insulation systems for construction. I own strategy and operations for soprema.es, focusing on web performance, SEO/GEO, UX and B2B lead generation. I coordinate work across marketing, CRM, paid media and design, and lead two junior designers.

Client: SOPREMA Iberia
Location: Barcelona
Project: Web strategy, Web design, UX, SEO/GEO, Lead generation
Role: Webmaster | Digital and Web Strategy · 2 junior designers reporting to me
Year: July 2024 — now
Website: soprema.es ↗
Live pages: Under-tile waterproofing sheet ↗Commercial documentation ↗TECSOUND® SY product page ↗

+49%

organic sessions year on year (Oct 2025 – Mar 2026, GA4)

73.713

organic sessions in that period

position on Google for «aislamiento acústico» with a landing page I designed and published (Sep 2026)

Projects within SOPREMA.

Landing pages and sites with their own case. Hover to see the page.

Masters. Landing page for a documentary series about waterproofers on five job sites in Italy.

Campolin® Neo. Launch landing page for a liquid waterproofing product, with an order calculator.

Sopraguard. One shared website so every business unit can launch the Sopraguard product.

Ongoing work on soprema.es.

Product and solution landing pages

Define information architecture, internal linking, and product and category landing pages, from UX design to publication. One of the latest is the under-tile waterproofing sheet page.

Visit the page ↗
Product pages

Keep the short description, long description and details of each product up to date from its technical data sheet. Develop metadata workflows with Claude, Excel and Akeneo PIM.

See a product page ↗
Commercial documentation

Redesign of the commercial documentation page to make it more visual, with access by business line and the cover of each catalogue.

Visit the page ↗
Magento migration

Contributed UX architecture and content structure to the Magento migration, including redirect mapping for the Guide Solutions section.
Lead generation and CRM

Design lead-generation campaigns with downloadable content and Pardot/Salesforce follow-up and nurturing flows, aligning the website with SEM, CRM and social media.
Data and results

Analyze performance with GA4, Search Console and MCP-connected Semrush to continuously optimize content. Organic sessions grew 49% year on year in October 2025 - March 2026, reaching 73,713 sessions, and the acoustic insulation landing page I designed and published ranked #1 for “aislamiento acústico”.

See acoustic insulation ↗
Design and AI

Combine design and AI to create assets and renders published on the website. Develop prompts and help design and paid media colleagues use these tools; also build campaign-monitoring agent prototypes.