YACADI.
YACADI makes women's clothing in its own Bogotá workshop and sells wholesale to resellers and boutiques across Colombia. The product was strong, but the brand didn't exist as a system: sales ran through WhatsApp and Instagram with loose photos, no identity, no website and 100+ references that lived only in inventory. I defined the identity, visual system and voice, and directed the website, catalog, campaigns and sales manual.
- Client
- YACADI
- Location
- Bogotá, Colombia
- Project
- Brand development, Web and e-commerce, Art direction, Campaigns, Applied AI
- Role
- Brand and web direction, digital growth and applied AI
- Year
- March 2026 — now
- Website
- yacadimoda.com ↗
905
5,4%
270
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Diagnosis
A briefing with the owner, a 34-product master catalog and a competitor scan. The real edge was in-house design and production, and nobody was saying it.
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Identity
A serif wordmark, a YA monogram, seven colours anchored in Colombian emerald and an embroidery motif taken from the actual blouses. Everything is documented in an 18-page brand book: audiences, logo, colour, type, photography, UI, voice and misuse.
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Voice and three audiences
Sober, warm, commercial and Colombian, with no superlatives or fake urgency. Each audience (wholesaler, reseller, end customer) has its own channel, price and message.
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Website and catalog
Designed and launched the commercial website around a structured catalog connecting product pages, collections and the Meta feed. It has a collection, a wholesale page and a cart that closes the order on WhatsApp.
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Product pages and collection
Collection with colour and size filters, and product pages with photos, sizes and fabric.
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Automated catalog
Built an agent-assisted workflow that syncs inventory and images from Google Drive, updates the website and generates sales catalogs tailored to different audiences: wholesale with prices, reseller without.
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Art direction and imagery
Image and video production with Magnific and Flux/Freepik, always starting from the real photo of each garment.
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Campaigns and WhatsApp
Carolla pre-sale: a limited edition reserved with a 50% deposit and produced to order, launched over five days in the wholesalers group. Integrated MCP-assisted Meta Ads reporting and a catalog-aware WhatsApp assistant using Claude and the Meta Cloud API, and wrote a 15-page sales manual.
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GEO
Implemented GEO improvements through FAQs, schema, machine-readable pricing and llms.txt, and used GA4 to analyze acquisition from AI assistants.
SOPREMA.
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